2024
Memoria Terra Branding/ Brochure Design
Branding and promotional design for Memoria Terra, a community-led public art project by The AjA Project's Back Alley Poetry Club in City Heights, San Diego. The project brings together poetry, public art, and augmented reality to preserve the stories and histories of a diverse community.
THE CHALLENGE
The challenge was to organize a wide range of information, including the project's creative process, community history, and augmented reality experience, into a cohesive and engaging brochure that would be accessible to the public.
THE SOLUTION
I developed the visual branding for Memoria Terra and designed a brochure that brings together the project's story, creative process, and community impact. The design connects the physical public art installation with its broader narrative, guiding audiences through the poetry fellows' work, the history of City Heights, and the augmented reality experience. Through cohesive branding and informational design, I helped communicate the project's mission to preserve and celebrate the stories of a community facing displacement and gentrification.
Branding
Branding
