2022
Kira Chips Interactive Packaging Design
An interactive packaging design concept for Kira Chips, a snack brand featuring a snake-inspired mascot and custom cylindrical packaging.
THE CHALLENGE
The brief was to create packaging where the product interacts with the package itself. The challenge was developing a concept that built that interaction naturally into the brand identity while staying visually engaging and functional.
THE SOLUTION
I developed a cylindrical chip container featuring a custom illustrated snake mascot integrated directly into the packaging design. The snake’s belly incorporates a transparent window that reveals a scale-inspired pattern, connecting the mascot to the physical product and creating a playful visual interaction. Through custom branding, character design, and packaging mockups, I explored how structural elements and visual storytelling could work together to create a memorable and engaging product experience.
Branding
Branding
