2026
Sparky Mitra Congressional Campaign
Campaign Design for Congressional Candidate Sparky Mitra in CA-50.
THE CHALLENGE
Sparky Mitra's campaign needed branding that felt joyous, youthful, and bright, while still communicating unity and connection to CA-50. Most political branding leans traditional and dated. The challenge was creating something fresh and Gen Z-forward without losing the credibility a candidate needs.
THE SOLUTION
Using color, gradients, and typography, I built a bold visual identity for "Sparky Mitra, The People's Candidate." The result was a brand that clearly spoke to a younger audience while staying professional enough for formal campaign use, signaling a shift in perspective and a candidate representing real change for the district.
Branding
Branding
